2024 Makeup Trends: Embrace Your Unique Beauty

Discover the hottest makeup trends of 2024, from warm latte hues to '90s grunge glamour. Our expert makeup artist shares tips on how to embrace these trends and let your unique beauty shine. Get ready to experiment with skinimalism, mermaidcore, and the power of lip liner!

2024 Makeup Trends: Embrace Your Unique Beauty
Photo by yunona uritsky / Unsplash

Unfiltered readers! It's time to dive into the most exciting makeup trends of 2024. As a professional makeup artist with over 20 years of experience, I've seen it all, and this year is shaping up to be one of the most creative and diverse yet. From warm, toasty latte hues to the resurgence of '90s grunge glamour, there's something for everyone. So, let's explore these trends and discover how you can make them your own!

Latte Makeup: Warm Up Your Look

If you're craving a soft, sculpted look, the latte makeup trend is for you. It's all about embracing warm, brown tones to create a natural, sun-kissed effect. Start by applying a matte bronzer a few shades darker than your skin tone to the hollows of your cheeks, temples, and jawline. The Rare Beauty Warm Wishes Effortless Bronzer Stick and Milk Makeup Matte Cream Bronzer Stick are game-changers for easy blending.

For your eyes, reach for a palette with creamy, neutral browns like the Makeup By Mario Master Mattes Eyeshadow Palette. Apply the shades in the crease and along the lash line to define and enhance your natural shape. Complete the look with a warm brown lip like Lisa Eldridge Velvet Muse Lip Colour Velvet Muse, and you'll be serving up latte realness in no time!

Skinimalism: Embrace Your Natural Glow

In 2024, less is more when it comes to your base. Skinimalism, the "no-makeup" makeup look, enhances your natural features and lets your unique beauty shine through. Prepping your skin with a hydrating primer like Milk Makeup Hydro Grip Primer to create a smooth, dewy canvas.

Instead of a heavy, cakey foundation, opt for a lightweight, luminous base product like Kosas Tinted Face Oil or Chanel Les Beiges Water-Fresh Tint. These will even out your skin tone while allowing natural radiance to shine. Spot conceal where needed, and set only your T-zone with a translucent powder to maintain that fresh, dewy finish.

Mermaidcore: Dive Into Iridescent Hues

Ready to channel your inner sea goddess? Mermaidcore waves in the beauty world, encouraging us to play with iridescent, shimmery hues. To dive into this trend, sweep a bold, iridescent eyeshadow across your eyelid. Danessa Myricks Infinite Chrome Flakes and Stila Glitter & Glow Liquid Eyeshadow are perfect for creating a mesmerizing, reflective finish.

If you prefer a more subtle approach, apply the shimmery shadow to the centre of your lid and blend it with a matte shade in the crease. For an all-over glow, add a touch of iridescent highlighter to your cheekbones, cupid's bow, and inner corner of your eyes. Finish with a glossy, tinted lip balm, and you'll be ready to splash!

Grunge Glamour: Imperfectly Perfect

'90s grunge is back and better than ever, but with a modern, glamorous twist. The key to nailing this trend is balancing smudged, smokey eyes with fresh, glowing skin and a neutral lip. Start by applying a rich brown or black eyeliner along your upper and lower lash lines, then blend it out with a smudge brush or your fingertip for that effortless, lived-in look.

Next, apply a muted brown or taupe eyeshadow wash across your lid, focusing on the outer corner for added depth. Keep the eyeshadow below the crease to maintain that undone vibe. Finish with a few coats of black mascara and a neutral, satin-finish lipstick, and you'll serve up grunge glamour realness.

Grunge Glamour: Imperfectly Perfect

For a good reason, lip liner is having a major moment in 2024. A well-defined lip line can create the illusion of fuller, more voluminous lips. Choose a liner shade closely matching your natural lip colour, or go for a slightly darker hue for added depth. KVD Beauty Everlasting Lip Liner and MAC Lip Pencil are my personal favourites.

To achieve that perfectly lined pout, slightly overdraw your natural lip line, focusing on the cupid's bow and the centre of your lower lip. Blend the liner inward to prevent harsh lines, then fill your lips with matching lipstick. For a more diffused, blotted effect, dab some clear lip balm in the centre of your lips.


There you have it, Unfiltered readers – the hottest makeup trends in 2024. Remember, makeup is all about self-expression and embracing what makes you feel beautiful. Don't be afraid to mix and match these trends to create a look that's uniquely you. Whether you're a minimalist or a bold beauty enthusiast, there's a trend here for everyone.

So, experiment with warm latte hues, iridescent mermaid shades, and smudged grunge liner. Play up your natural features with skinimalism, or create a fuller pout with the power of lip liner. The possibilities are endless, and the most important thing is to have fun and let your inner beauty shine through.

If you want to take your makeup skills to the next level, watch for my upcoming makeup masterclasses. I'll offer in-person and virtual sessions so you can learn professional tips and tricks no matter where you are.

Here's to a year of creativity, self-love, and endless makeup magic!